Client          Grow United
Services     Campaign Concept, image and Graphic Design
Year            2016 & 2017

Assignment:
Develop a campaign to increase CANNA’s brand awareness and potentially start to sell CANNA products into the giant vegetable market. The Giant Vegetable market in the UK is significant and more and more growers are getting the vibe of growing the biggest vegetable. To reach the goal CANNA will be sponsor of the Malvern Show and 2 famous giant vegetable growers. The Malvern Show is a celebration of harvest, gardening, nostalgia and food and will include the UK Giant Vegetable Championship.

Campaign Concept:
There is something magic about the giant vegetables. Something that makes you feel young again. At an age were everything is new, fascinating and big. Even the things that actually are not. Just like in the book ‘Erik en het klein insectenboek’. In the story of CANNA and the Giant Veg everything is about that amazing, enormous vegetable.
So what if it isn’t the vegetables that grow, but the people who shrink? This concept brings the wonders of the giant vegetable together in a wonderful way.